AutoZone has announced it will extend its title sponsorship of the AutoZone Liberty Bowl college football bowl game through 2013. AutoZone is currently in the fourth year of a five-year title sponsorship of this event.
"The investment we have made in the AutoZone Liberty Bowl has proven to be a very successful way of reaching a key audience, the fans of college football," said Lisa Kranc, senior vice president of marketing for AutoZone. "In addition to being a good business partnership, our AutoZoners and our customers tell us they appreciate our support of this great event. We are pleased and honored to announce this five year extension."
The 49th edition of the AutoZone Liberty Bow was played on Dec. 29, 2007, between the University of Central Florida, champions of Conference USA, and Mississippi State University of the Southeastern Conference. The game was a sell out.
"We could not be happier with this decision by AutoZone to extend its contract to 2013," said Steve Ehrhart, executive director of the AutoZone Liberty Bowl. "Having a home town company step up in this way is a giant leap forward as we continue to strive to make this yearly classic a memorable experience for the student-athletes, the universities and their fans. This new contract affirms AutoZone’s commitment and gives us a great deal of confidence as we begin planning for our 50th anniversary bowl game next year."
While being one of several presenting sponsors for many years, AutoZone became the title sponsor of the AutoZone Liberty Bowl in 2004.
