The Bendix brand is introducing several fully customizable promotions that reward both its direct and repair shop customers for purchasing its brake products. The three promotions – Ultimate Rewards for technicians, Ultimate Choices for Wholesale Distributors and the Head to Toe certificate program – all offer an extensive array of new premium gift options designed to appeal to today’s automotive aftermarket customer.

For the Ultimate Rewards customer loyalty program, the Bendix brand has teamed with sister brands FRAM and Prestone to give technicians and shop owners that collect box tops and proof of purchases an opportunity to redeem them for great gifts like travel items, electronics, apparel, cookware and more.

Ultimate Choices for WDs allows Bendix direct customers to utilize co-op advertising and promotional dollars to purchase rewards for customized in-house sales promotions.

The Head to Toe promotion lets customers redeem certificates earned or purchased for jackets, shoes and more from apparel and accessories brands including Rockport, Footjoy, Johnston & Murphy, Columbia, Woolrich and others. New for 2008: On certain quantity orders, customers have the option of adding their own logo to jackets or caps.

For more details on any 2008 sales promotion, Bendix direct customers should contact their sales representative. To register for either the Ultimate Rewards or Ultimate Choices program and view gift options, WDs and shops can log on to www.ultimaterewardsprogram.com.