The Auto International Association (AIA), an AAIA member segment dedicated to serving the fast-growing import nameplate aftermarket, has launched a new website. The updated www.aiaglobal.org reinvents the way AIA serves its North American and international members, and will provide a Web-based North American and international gathering place for the Auto International community to stay connected year-round.

The site has a whole new look and navigation and features access to a full membership directory. Much of the content has been translated into Spanish, Korean and Mandarin. Additionally, two new features called “Promote It” and “Find It” enable online promotion of, and searches for, products and services.

“Promote It” is AIA’s business-to-business product promotion service, designed specifically for those buying and selling import parts and accessories in North America. AIA segment members may enter as many company products and services in the “Promote It” fields as they like. In addition, members may enter text descriptions of products and services in the fields provided.

Buyers can search for text matches among descriptions and brands to find the products they need on AIA’s “Find It” business-to-business search engine. “Find It” allows manufacturers, buyers, sellers and reps to search for new products, services and business partners among AIA segment members.

To explore the password-protected sections of www.aiaglobal.org or the members-only section of www.aftermarket.org, when prompted to log in, enter your e-mail address as your user name, and “welcome” as the password. (Passwords can be updated by visiting the “My Account” section within the members-only portion of www.aftermarket.org.)