Google And ALLDATA To Offer Free 1-Hour Webinar

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Google And ALLDATA To Offer Free 1-Hour Webinar

ALLDATA has teamed up with Google's Automotive Marketing team to offer a content-rich, one-hour webinar on Best Online Marketing Practices for automotive repair shops on July 27.

Brake and Front End Staff
By Brake and Front End Staff
Published:


ALLDATA has teamed up with Google’s Automotive Marketing team to offer a content-rich, one-hour webinar on Best Online Marketing Practices for automotive repair shops on July 27. The presentation will be delivered by Google Product Specialist Matt Krystofik.

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Krystofik joined Google in 2013, working on a product specialist team whose efforts were focused on helping retailers with their online-offline attribution to make their advertising more accountable, actionable and impactful. He has spent his time recently with Fortune 100 companies consulting on balancing their media mix of Google’s established performance products with premium brand ad solutions.

In this one-hour webinar, Krystofik will:

  • Discuss changing consumer and technology trends that shops need to know about
  • Show participants three ways to grow your business with (mostly free) Google tools like Google My Business
  • Share resources to help you keep up with changing digital behavior | Think With Google, Google Trends, Digital Garage

The webinar is free, and the material is relative to both mechanical and collision repair shops. There will be ample time allotted in the webinar for Q&A as well.

To register for the webinar, click here.

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AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Brake and Front End Staff
By Brake and Front End Staff
Published:

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said.  From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said. In honor of this milestone, AACF is calling upon automotive aftermarket industry professionals, as well as compassionate individuals eager to lend a helping hand, to join forces in raising $65,000. By making a symbolic donation of $65, supporters can contribute to a fund that offer vital assistance during a time of greatest need. "Over the past 65 years, AACF has remained unwavering in its commitment to supporting members of the automotive aftermarket community during their most challenging moments," said Joel Ayres, AACF executive director. "As we embark on this historic fundraising initiative, we are inspired by the generosity and compassion of our supporters. Together, we can make a profound difference in the lives of those facing adversity, demonstrating the industry's unwavering dedication to taking care of its own."

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