Automotive Parts Associates (APA) announced the implementation of an updated and improved marketing program for APA members to offer to their service shop customers. The new Professionals’ Choice Auto Service Center program will offer shop customers the opportunity to market their shops in a professional way. The new program will launch in January 2016.

Highlights of the program will include a nationwide warranty, roadside assistance and road hazard warranty. In addition, technicians can submit a claim to Automotive Parts Associates and they will be reimbursed for each ASE test passed.

“We’re excited to provide this excellent benefit to the service technicians. Not only does it increase visibility through the distribution chain, but it allows us to be a part of their continued success,” said Gary Martin, president and CEO of APA.

One major improvement of the program is an In Shop Labor Program. This part of the program allows the shop to recoup their labor costs for any comebacks of cars that break down in the local geography of their shop.

“By offering this In Shop Labor Program to shop members, we are absolutely addressing a serious industry need,” said Paul Brokaw, director of program development with APA.

Finally, every shop that becomes a Professionals’ Choice Auto Service Center will receive a marketing kit that includes outdoor and indoor signage, posters, flyers and other sales materials.