Red Kap, one of the world’s largest manufacturers of automotive workwear, has launched “The Craftsmen,” a video series profiling custom builders who embody the brand’s core values of heritage, craftsmanship and passion. Short, high-energy videos will each showcase a different builder. Viewers will hear their unique stories, plus see the high-performance works of art that earn these craftsmen a place among this elite group. Vehicles showcased will include cars, trucks and motorcycles.

California native Heath Pinter will be the first to appear in the series. Pinter is a professional BMX rider, X Games champion and classic car builder. He also built Red Kap’s featured vehicle at the 2014 SEMA Show, a 1950 three-window Chevy truck.

Pinter’s distinctive build style and relentless passion for improving his craft has made him a natural fit to be featured in the series. Though he started out building vehicles for his personal use, his creations attracted enough industry attention to turn the hobby into a much more serious effort.

His latest project is a 1928 Roadster. The finished build will be publicly unveiled in October this year when it is entered into The Race of Gentlemen, a one-of-a-kind event held on the beaches of the Jersey Shore. Previous builds include a 1965 Lincoln Continental, 1954 Shoebox Ford, 1955 Buick Special, 1931 Ford Model A and 1950 Chevy Truck.

“Red Kap’s Craftsman series was developed to celebrate individuals that have a passion for building and follow those dreams to build, whether they are an expert or novice craftsman. They are not always professionals – many are weekend builders or hobbyists – but all have an unrelenting aspiration in a job done right, and we want to honor these individuals,” said Chris Holcombe, vice president and general manager of distributor brands, Red Kap.

Red Kap will continue to add more craftsmen to this program in the months ahead. Each will be chosen based on authentic character, style and commitment to the automotive industry.