Respect The Tech: When Art Does Not Reflect Real Life

Respect The Tech: When Art Does Not Reflect Real Life

We are an industry very focused on our own image. But, sometimes we need to step back to get a global perspective on the issue.

Shutterstock.com is a website where photographers can sell stock photographs online for magazines, advertisements and billboards. Shutterstock is a global company, so a picture for sale might come from Asia, Europe or South America.

Asian technicians
China’s car doctors.

If you search the term “mechanic” (not too many pictures come up using “technician”) you get an interesting perspective on how different cultures value automotive repair professionals.

You can always tell where a photo was taken by looking at the uniform. In Europe, the technician typically wears a pair of bib overalls. In Asia, mechanics usually wear a matching windbreaker and pants combo. They are always clean and free of stains. The technician in the photograph is treated the same way as a doctor or an accountant — with respect.

Then you get to the photos by American photographers. The typical image is of an idiot working in his driveway. They might be wearing an old second-hand work shirt that is dirty and untucked. To the photographer, the captured image is authentic to what they have been taught.

I have seen shops in Europe, Asia and South America, and they aren’t that much different than those in America. There are good ones and bad ones, geniuses and goof-offs.

What these photographs really illustrate is how people around the world value the people who fix their vehicles. It is not a pretty picture.

American technicians
‘Merica. Hell yea!

In China, repair professionals are held in high regard, and they are seen as an important part of the economy. In America, being a mechanic is typically depicted as a dirty, low-class job performed by people who aren’t too bright. The reality is the opposite: American technicians are some of the best educated and most intelligent, while the rest of the world is lagging behind.

How did this image problem happen? Somewhere, we lost some respect for mechanical knowledge and hard work in the face of culture worship, easy money and celebrity.

You May Also Like

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun Auto Tire & Service acquired Carrollton Complete Automotive as part of its expansion and growth of automotive and tire service across Texas.

“The addition of Carrollton Complete Automotive is another step in our commitment to be the leading automotive service and tire provider in the great state of Texas,” Sun Auto Tire & Service CEO Tony Puckett said. “Carrollton Complete Automotive is a fixture within the community, and we are honored to have their resolute team become part of the Sun Auto family.”

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Other Posts

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.