WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary this year, and Babcox Media named 3A Automotive Service in Phoenix as the inaugural “WIX Driving Performance Award” winner during the Night of Excellence Award dinner held at Dal Toro Ristorante during the AWDA conference on Nov. 3 in Las Vegas.

“This new award focuses on innovative shops that raise the bar in service excellence,” said Mike Harvey, brand manager for WIX Filters. “3A Automotive is the perfect inaugural winner. This shop pays incredible attention to and takes care of its customers.”

Established in 1975, 3A Automotive Service is a trusted family owned business, providing top quality auto repairs to its customers. AAA-approved with an A+ rating from the Better Business Bureau, 3A was recently awarded one of Angie’s List’s “Super Service Awards.”

“In today’s world, there’s a lot of confusion for customers relating to their vehicles. It’s not like 20 years ago, when most people learned about tune-ups and oil changes from their parents,” said Jimmy Alauria, president of 3A Automotive. “Cars are more complex now, so we take the time to thoroughly inspect every vehicle that comes into our shop – and carefully explain what’s going on to our customers.”

After the repairs are done, he added, 3A makes sure its customers fully understand what they bought by keeping the lines of communication open. The shop regularly follows up with customers to answer any outlying questions about their vehicle or the service.

“We have a lot of long-time, generational customers who trust us to take care of their vehicles, making this award a real honor,” Alauria said. “Next year, we’re celebrating 40 years in business and this award is a true testament to the traditional way of treating people right and helping them ‘win’ in the car game.”