Schaeffler Group USA Inc. will hold a news conference during AAPEX 2014 at the Sands Expo Center in Las Vegas to announce its new full line of bearings and seals through its FAG brand for the North American aftermarket. The news conference is scheduled for 11 a.m. on Tuesday, Nov. 4 at the AAPEX Media Center, room No. 602.

Jens Schueler, president, Schaeffler Automotive Aftermarket North America for Schaeffler Group USA, will review market research conducted to identify requirements of bearing companies and programs in the North American market and Schaeffler’s decision to launch a new bearings and seals program. Schueler will introduce Schaeffler Group and explain the company’s service offerings and explain why Schaeffler is an ideal strategic manufacturing and distribution partner for the automotive aftermarket.

Urs Stuckenbruck, director, product management and marketing, North America for Schaeffler Group USA, will introduce the FAG brand and its 130-year heritage as an innovation leader in the bearing industry. Stuckenbruck will provide key details of the new FAG Bearings and Seals program, which provides more than 90 percent coverage, including both domestic and import applications, for the North American light vehicle market.

Schaeffler, with its product brands INA, LuK and FAG, is a leading global provider of rolling bearing and plain bearing solutions and of linear and direct drive technology, as well as a recognized supplier to the automotive industry of high-precision products and systems for engines, transmissions and chassis.

Schaeffler Automotive Aftermarket has been responsible for the Group’s global automotive replacement parts business for the LuK, INA and FAG brands for more than 35 years from its headquarters in Langen, Germany. With a global network of approximately 11,500 distribution partners and 30 sales and representative offices, the company is known for its close proximity to customers and for delivering superior service.