ATP Automotive has introduced new packaging for its premium and OE replacement cabin air filters, featuring a sleek new look and bold colors.

“As part of our new brand identity initiative, we have redesigned ATP Automotive cabin air filter packaging to convey the unique features and clean-air benefits we provide,” said Luke Perkowski, director of marketing and product management for ATP Inc. “The attractive new design is fitting for the only supplier offering a choice in quality cabin air filters as well as complete coverage for domestic and import vehicles, including heavy-duty applications.”

ATP Premium Cabin Air Filters are manufactured from an exclusive, highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles, the company states.

According to ATP, this unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical-free, short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

Perkowski added that the packaging is trilingual for the North American marketplace, with distinctive packaging colors that clearly identify ATP’s cabin air filters – green for premium and red for OE replacement.

To learn more about ATP Automotive cabin air filters, visit http://atpautomotive.com/cabin-filter, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.