SOMS Technologies LLC, the manufacturer of the microGreen Extended Performance Oil Filter, announced it will begin distributing pink oil filters to raise awareness for breast cancer and benefit the National Breast Cancer Foundation Inc. (NBCF).

“The filters, which are normally dark green, will raise awareness by adding a bright pink color to the tens of thousands of fleet vehicles that use our filters,” said microGreen President Miles Flamenbaum. “For every microGreen oil filter purchased, a donation will be made to NBCF, an organization making a tremendous impact in the lives of women and men all over the world.”

From now until Oct. 30, microGreen has partnered with NBCF to help fund early detection programs, provide mammograms for those in need and support those who face breast cancer. microGreen is a socially responsible company with the goal of saving money and protecting the environment by reducing engine oil usage, and they also believe that social responsibility should expand beyond oil and filter changes to helping those affected by cancer.

“We’re excited to partner with microGreen because they understand that breast cancer impacts everyone,” says NBCF Founder and CEO, Janelle Hail. “The funds they raise will help us provide early detection services for women in all 50 states.”