AskPatty.com Inc. has announced that The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), has become an AskPatty Certified Female Friendly Auto Repair Facility.

THS also launched a female-focused microsite, http://femalefriendlydealer.askpatty.com/?d=The_Hybrid_Shop, that provides the tools and resources requested most by women.

THS’ female-friendly services include:
• A safe and comfortable environment
• Access to technical vehicle knowledge
• An automotive repair experience based on relationship building, trust, respect and improved communications
• The highest quality repair and maintenance service

“Women influence 85 percent of the buying decisions in North American households, effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com Inc. “AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. The Hybrid Shop’s commitment to women shows that they are serious about earning their business.”

“We knew becoming a Certified Female Friendly Auto Repair Facility would be a natural step, fusing our environmentally-friendly hybrid Battery Pack Conditioning services with becoming a female-friendly operation,” said CEO of THS, Matt Curry. “We are excited to announce our new certification. We look forward to building long-term relationships with our environmentally conscience female customers, so they too can feel empowered to improve and extend the life of their hybrid-electric vehicles through our services.”