With April’s National Car Care Month just around the corner, the Car Care Council is partnering with Google on a free webinar for auto care industry organizations titled, “Spring into Maintenance.”
“After a rough winter that has left many vehicles in need of service, repair shops should make sure that customers shopping for inspections, routine maintenance and delayed repairs find them,” said Rich White, executive director, Car Care Council. “Join me and analysts from Google for a free webinar where we’ll share search trends and insights around why service is important in the spring, as well as information on where drivers are turning for their vehicle service needs.”
The “Spring into Maintenance” webinar will be held Thursday, March 20 at 2 p.m. ET /11 a.m. PT and will cover the following types of helpful information:
• How many people pursue seasonal maintenance in the spring, and how many are proactive drivers seeking routine maintenance?
• Are drivers getting their vehicles serviced at dealers or service centers? Where do they do their research to determine where to take their car?
• How do successful brands reach, inform and influence full-service consumers and do-it-yourself drivers?
• How can businesses use National Car Care Month to boost consumer awareness of maintenance and drive more business?
Click here to register.
For more information about the Car Care Council, visit www.carcare.org.