John Force Racing, PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid teamed up at the 54th annual Circle K NHRA Winternationals this past weekend to announce that PEAK has joined the 18-time National Hot Rod Association (NHRA) Mello Yello championship team as a major associate sponsor.
The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.
PEAK has been actively involved in motorsports for more than 30 years, and is involved with NHRA, NASCAR and other motorsports series that are important to its customers. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid and HERCULINER truck bed liner kits as official sponsors of the NHRA. Additionally, in 2013 PEAK kicked off its Sportsman’s program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher and Sherman Adcock.