With the Rolex 24 Hours at Daytona only a few weeks away, TRG-AMR North America recently announced Houston-based premium synthetic lubricant manufacturer, Royal Purple, as the team’s exclusive lubricants provider and team sponsor for the 2014 race season.

Following extensive vehicle performance and durability testing using Royal Purple’s products and an initial limited partnership late in 2013, the two groups worked together during the off-season to establish a permanent technical and marketing alliance for the 2014 race season.

Under the terms of the technical and marketing alliance, Royal Purple’s products will be used in all TRG-AMR V12 Vantage GT3’s and Vantage GT4’s competing in the TUDOR United SportsCar Championship, Pirelli World Challenge, Continental Tire Championship and Aston Martin GT4 Challenge of North America race series. TRG-AMR will also prominently feature Royal Purple branding on the team’s racecars, trailers and apparel. Together, the two companies will work to establish integrated marketing and social media campaigns, building brand equity and raising awareness for both TRG-AMR’s racing efforts and Royal Purple’s line of synthetic lubricants and fluids.

TRG-AMR and Royal Purple’s first race as partners occurs Jan. 25-26 at the 52nd annual Rolex 24 Hours at Daytona, in Daytona Beach, Fla., featuring the No. 007 and No. 009 cars competing in the TUDOR USCC GTD class, and cars No. 07 and No. 09 in the GS class of the Continental Tire Sport Car Challenge.