Jiffy Lube International Inc. recently announced its second annual campaign in support of the Muscular Dystrophy Association (MDA).

As part of its "Muscle Up" campaign, Jiffy Lube invites drivers to visit participating Jiffy Lube service centers between Aug. 1 and Sept. 2, to help raise funds for MDA and help those affected by muscular dystrophy and related neuromuscular diseases.  

The inaugural "Muscle Up" campaign raised more than $1 million for MDA. This year, with 100 percent of Jiffy Lube franchisees participating in the campaign, the company aims to exceed last year’s donations.  

"We are excited about this year’s ‘Muscle Up’ campaign, raising funds to help the more than 1 million Americans affected by neuromuscular diseases," said Jeffrey Lack, director of marketing of Jiffy Lube International. "And, I’m extremely proud that we have 100 percent participation with more than 2,000 franchise-owned Jiffy Lube service centers supporting the effort."

The "Muscle Up" campaign emphasizes the parallels between the body’s muscles and a vehicle’s engine – both require care and maintenance to perform to their fullest potential. Beginning Aug. 1, Jiffy Lube customers can make a $3 donation to MDA through the "Muscle Up" campaign at more than 2,000 participating Jiffy Lube service centers across the country. In return, donors will receive a "Muscle Up" savings book containing more than $100 in Jiffy Lube savings. All funds raised during the month-long campaign will benefit MDA and its programs on both the national and local level.

Additionally, an online donation component will help extend the reach of the campaign. For each new fan who "likes" the Jiffy Lube corporate Facebook page between Aug. 1 and Sept. 2, 2013, Jiffy Lube will donate $1 to MDA (up to $10,000).