By Bob Cooper

The holiday season is right around the corner, and this is the perfect time for you to decide what you will be doing for your community!  Food drives for the needy and toy drives for children are always appropriate and appreciated by all communities. The benefits to you will be many. Not only can you help many people in need, but the people who come by your facility to drop off food or toys are typically the kinds of people that would make wonderful customers for you. If you plan on sponsoring such a drive, now’s the time to incorporate your message into your advertising programs.

You can also offer a holiday promotion where people can come in for an oil service, and rather than paying you, they can provide you with a check made payable to one of three or four charities! Examples would be the Red Cross, Families of Fallen Soldiers, American Cancer Society, etc.