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Late in 2011, Bosch launched a credit card program that allows Bosch Car Service customers to pay for automotive parts and services with no interest on qualifying purchases if paid in full within six months. In a short period of time, this unique credit card program has become extremely successful, according to Bosch.
More than 1,100 Bosch Service credit cards have been issued to motorists in North America. This year, consumers are expected to charge $2 million in parts and services to these credit cards at Bosch Service network shops throughout North America, the company estimates. Largely as a result of this credit card program, more than 200 new service centers have joined the Bosch Service network in the U.S. and Canada this year, bringing the total up to 1,400, according to Bosch.
“Our Bosch Service credit card, available only through our participating service centers, is a major draw for consumers,” said Michael Lippman, marketing manager for the Bosch Car Service network at Robert Bosch LLC.
“In an economic climate where cash flow is tight, our no-annual-fee Bosch Service credit card opens up a dedicated line of credit for vehicle servicing, with no interest on qualifying purchases if paid in full within six months. That value is hard for motorists to ignore,” Lippman said.