WD-40 Co. has partnered with SEMA Cares to build a custom 1967 Chevrolet Camaro to celebrate both the 50th anniversary of the SEMA Show and the 50th anniversary of the Camaro.
The WD-40/SEMA Cares 50th Anniversary Camaro will make its debut at the 2016 SEMA Show in Las Vegas the first week of November before it gets auctioned off in 2017. The vehicle will be featured as the official 50th anniversary vehicle of the SEMA Show and will be the lead vehicle in the SEMA Cruise that concludes the show on Friday, Nov. 4.
Proceeds from the sale of the vehicle will go to Childhelp, an organization that provides services to abused and neglected children, and the SEMA Memorial Scholarship Fund, which provides scholarships to students entering the automotive aftermarket.
The Camaro project was designed by noted car builder Neil Tjin and built in partnership with Tjin and instructors from Universal Technical Institute. The engine, transmission, suspension, wheels and tires will be installed on PowerNation TV. The entire build will showcase how WD-40 Co. products are used by automotive professionals in their restoration and customization projects.
The entire line of WD-40 Specialist products will be used during the build. These include the WD-40 Specialist Rust Release Penetrant Spray, Water Resistant Silicone Lubricant, Protective White Lithium Grease, Long-Term Corrosion Inhibitor, Rust Remover Soak, Machine and Engine Degreaser, Dirt and Dust Resistant Dry Lube, Electrical Contact Cleaner, Industrial-Strength Degreaser and the newest addition to the lineup, Spray and Stay Gel Lubricant.
Build partners that have donated product for use on the Camaro include Eckler’s, Budnik Wheels, Axalta, Eibach, Falken Tires, Baer Brake Systems, LR Auto Body and Optima Batteries.
“This Camaro project is very exciting for us because it not only celebrates two very important 50th anniversary milestones, but also allows WD-40 Co. to continue to support the automotive industry, which is a cornerstone of our business,” said Tim Lesmeister, vice president of marketing at WD-40 Co. “We are also proud to show off how our entire line of WD-40 Co. products are used by hands-on mechanics, aftermarket professionals and auto enthusiasts everyday to get their job done right.”
The vehicle will be featured in the WD-40 Co. booth No. 62129 at the SEMA Show. For more information about the vehicle, visit wd40.com/SEMA after Oct. 6.