Trico Products Corp. Archives - Brake & Front End
First Brands Group Makes 2 Acquisitions

First Brands (Formerly TRICO Group) has acquired Brake Parts Inc and Champion Laboratories Inc.

StrongArm ProGlide Offers Safer, Easier Tailgate Operation

With 10 SKUs in the product line, it covers 31.5 million domestic and import vehicles in operation.

Trico Products Introduces Universal Rear Beam Wiper Blade Program With TRICO Rear

The TRICO Rear program includes an advanced connection system that reduces SKU count from 27 to 11, while increasing coverage and consolidating space.

Trico Products Launches TRICO Maxx Extended Life Beam Blades

The TRICO Maxx beam blade program is supported by a national advertising campaign that features a reliable and trusted dog named Maxx.

TRICO And NAPA Auto Parts Raise More Than $100,000 For Intrepid Fallen Heroes Fund

During the fourth quarter of 2018, TRICO and participating NAPA Auto Parts stores donated funds to IFHF for every pair of TRICO Force beam blades and TRICO Exact Fit wiper blades purchased.

TRICO Introduces New TRICO Titan Ultra-Premium Beam Wiper Technology

The company says TRICO Titan offers unmatched wiper performance enabled by a number of advanced technologies, including new Z7 technology, an infused micro-metric synthetic compound developed exclusively by TRICO for extended wear resistance.

TRICO Releases TRICO Pro Professional Grade Wiper Blade Line

The new line features a “one-fit” connection system, eliminating the need for adaptors.

Trico Products Corp. To Sponsor 2016 Woodward Dream Cruise

The company returns as a Gold Sponsor for third consecutive year.

TRICO Partners With United Shore Professional Baseball League

USPBL fans can look forward to a number of events throughout the upcoming seasons, including annual charity baseball clinics and youth baseball team pre-game parades.

TRICO Launches National Spring Advertising Campaign

The “Storm the Court” campaign will feature a series of print advertisements in the NCAA Souvenir Program Guides – more than four million will be printed and distributed at the NCAA First Four, Second and Third Rounds, Regionals and Final Four tournament games. The campaign is complemented by a national online presence featuring banner ads on and