With customized semi-trailers full of the latest and greatest Snap-on tools and equipment, the Snap-on Masters of Metal Tour is on the road and heading to a city near you. This interactive tour celebrates automotive service technicians as the “masters of their trade” and will provide these “masters” a hands-on experience with the newest and most exciting products Snap-on has to offer.
“Every ounce of Snap-on metal is designed and engineered with exacting standards to be the number one brand of professional tools in the world because our technician customers deserve it,” said Yvette Morrison, vice president of marketing, Snap-on Tools Group. “With nearly a century of experience, market innovation and award-winning excellence, Snap-on has mastered the metal so techs can master their trade.
“The Snap-on Masters of Metal Tour is the perfect chance to see firsthand the latest innovations and hottest tool offerings from Snap-on. Our custom mobile marketing units are full of the newest Snap-on diagnostic and tool storage solutions, as well as power tools and hand tools that our customers can see and try for themselves.”
The Snap-on Masters of Metal Tour features state-of-the-art touch screen technology that will let Snap-on customers interact with engineering and design of the product. This will allow visitors to see firsthand how Snap-on tools are designed and manufactured. There will also be multiple displays that provide hands-on activities to see how various Snap-on tools work. This event provides individuals with the opportunity to connect with Snap-on representatives and learn about the tools and equipment that can help improve their productivity and efficiency.
The Snap-on Masters of Metal Tour is open to the public and is scheduled to stop at over 85 locations across the United States in 2012.
For additional information, visit www.snapon.com.