More than 2,750 franchisees joined Snap-on associates and suppliers at the annual Snap-on Franchisee Conference (SFC) at the South Point Hotel & Casino in Las Vegas, August 10-12. More than 6,500 total attendees gathered for the event.
“The event brings an extensive array of products and resources to one location, providing everything our franchisees need to support the profitable growth of their businesses,” said Tom Kassouf, president, Snap-on Tools Group. “Personal relationships are at the core of our enterprise, and the SFC gives Snap-on a further opportunity to directly interact with our franchisees in an environment that helps us better understand their requirements, as well as the needs of their customers.”
The 2012 SFC featured a Product Exposition including the latest innovations in hand tools, power tools, diagnostic tools, tool storage solutions, and shop and tech equipment available exclusively from Snap-on. Nearly 200 new products were among the more than 5,000 innovations on display throughout the show. Also featured were the Snap-on Masters of Metal Tour and the Rock n’ Roll Cab Express. The format provided franchisees unprecedented access to the product managers, engineers, manufacturing specialists, and sales support associates responsible for the products and brand they represent.
Franchisees packed the business seminars, which focused on improving franchisee profitability and productivity, as well as techniques for enhancing their customers’ experience. Seminars delved into salesmanship, product financing, promotions, business management, technology and diagnostics.
The event was capped off with an exclusive concert by Rock and Roll Hall of Famers ZZ Top. A highlight of the concert was the giving away of the Snap-on Street Rod to franchisee Tim Smith of Arroyo Grande, CA. The conference also included an exclusive concert by Las Vegas sensation Recycled Percussion, featuring many Snap-on tools in the performance.
“Our overarching theme at these conferences is ‘Learn More, Earn More.’ Everything is geared toward ensuring that our franchisees are the most knowledgeable in the industry and that they have the skills and resources to run a successful business,” continued Kassouf. “The response by our franchisees was extremely positive, surpassed only by the camaraderie they shared with colleagues and Snap-on associates throughout the event.”