Selling TPMS Diagnostics And Service
Properly diagnosing issues with a vehicle can take time. As the old adage goes, “time is money.” If shops aren’t charging for diagnostics, they are missing out on both time and money. Many shops want to give diagnostics away for free to sell a job, but diagnostics is something shops shouldn’t be afraid to charge a customer for performing.
Dashboard Confessional: Drivers More Familiar With Emojis Than TPMS
Younger drivers (millennial/Gen Z) are more than 1.5 times more likely to identify popular emojis correctly than the tire pressure monitoring system (TPMS) warning symbol, a new study commissioned by Goodyear Auto Service and Just Tires reveals.
Building A Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing, but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of the guesswork out of planning your media buy, we talked
Toyota, Ford And General Motors Receive NASCAR Buddy Shuman Award
Ford Motor Co., Chevrolet Division of General Motors Co. and Toyota Motor Corp. have received the 2013 NASCAR Buddy Shuman Award from Federal-Mogul’s Champion spark plug brand. The three automakers received the award in recognition of their joint development of the Generation 6 car now used in Sprint Cup and Nationwide Series competition.
CORSA Performance Exhausts Sets Date For 2013 Corvettes At CORSA Car Show
CORSA Performance Exhausts and Corvette Cleveland will host the 11th Annual Corvettes at CORSA Car Show from 10 a.m. to 3 p.m. July 28, 2013, at CORSA Performance headquarters in Berea, Ohio.
Suarez Wins NASCAR East Race At Columbus
Daniel Suarez led the final 89 laps on his way to winning the NAPA 150 NASCAR K&N Pro Series East stock car race at Columbus Motor Speedway.
New Michelin Line Promises Safety, Long Life and Fuel Savings
The tiremaker said its new Michelin Defender line “speaks directly” to consumer desire for a safer, longer-lasting, more fuel-efficient tire. It will replace both the Michelin Harmony and HydroEdge lines.
Do Rebates Draw Customers?
Received a question from a reader regarding whether consumer rebate promotions really work. Our dealer friend wondered if the offer of a straight rebate or a debit card actually helped drivers choose one brand of tire over another – or to even buy new tires in the first place. So we posed the question to the Tire Review Dealer Advisory Board and received the following responses:
NASCAR Performance and its Family of Exclusive Partners to Sponsor NASCAR Hall of Fame
Through this sponsorship agreement, NASCAR Performance will integrate its family of automotive brands into an interactive exhibit area in the Race Week section of the NASCAR Hall of Fame. The NASCAR Performance Race Shop is designed to give visitors an overview of a modern day race team shop and a behind-the-scenes look at what it takes for teams and their automotive engineers and technicians to prepare a car for the upcoming race weekend.
2009 NASCAR Stars Honored During Champions Week
A total of 14 highly coveted year-end special awards were presented at the annual NASCAR NMPA Myers Brothers Awards Ceremony on Dec. 3.