Federal-Mogul Named Channel Partner Of The Year By Aftermarket Auto Parts Alliance
The Federal-Mogul Vehicle Components segment was selected as 2013 Channel Partner of the Year by shareholders of the Aftermarket Auto Parts Alliance (Alliance), one of the world’s largest vehicle parts distribution and marketing networks. This is the fifth time Federal-Mogul has been honored as the top manufacturer serving the Alliance, which is the source of quality products and services for more than 2,200 parts stores and more than 3,000 certified auto service centers across North America.
Toyota, Ford And General Motors Receive NASCAR Buddy Shuman Award
Ford Motor Co., Chevrolet Division of General Motors Co. and Toyota Motor Corp. have received the 2013 NASCAR Buddy Shuman Award from Federal-Mogul’s Champion spark plug brand. The three automakers received the award in recognition of their joint development of the Generation 6 car now used in Sprint Cup and Nationwide Series competition.
Federal-Mogul Receives Four Automotive Communications Awards At 2013 AAPEX Show
The Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.
AASA Launches Hub Bearings Quality Awareness Campaign
The Automotive Aftermarket Suppliers Association has launched a new marketing campaign as a part of its successful “Know Your Parts” program focused on the hub bearing category. The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts.
Federal-Mogul Says New ‘SmartChoice Mobile’ App For Shops Speeds Repair Process
Federal-Mogul has introduced a new, free mobile app designed to help automotive service providers increase operational efficiency, sales and customer satisfaction. The new “SmartChoice Mobile” app enables shop owners, service writers and professional technicians to use their iPhone or Android devices to instantly access the latest parts information for virtually any passenger car or light truck and communicate detailed inspection findings – including photos of worn or broken parts and a repair estimate – directly to the vehicle owner.
Federated Member KOI Auto Parts To Host Annual Cavalcade Of Customs
KOI Auto Parts and Federated Auto Parts are teaming up again to host the 53rd annual Cavalcade of Customs and Training Expo in Cincinnati, OH. The annual extravaganza is scheduled for Jan. 11-13 at the Duke Energy Convention Center.
Federal-Mogul Expands Product Information and Data Available Through FMe-cat.com Web Catalog
Federal-Mogul has announced that its FMe-cat.com electronic catalog now offers significantly more value-added data – including product specifications, images, buyer’s guide information and more – through each part lookup. According to Federal-Mogul, the additional content is expected to further accelerate the growth of the comprehensive eCatalog, which logged approximately 11 million lookups in 2011 and now attracts more than 10,000 unique visitors each business day.
Build Team Finalized for SEMA Mustang Build Powered By Women
The all-female build team is now finalized for the SEMA Mustang Build Powered by Women. Starting this month at Source Interlink Media’s Southern California headquarters, a team of technicians, enthusiasts and industry personnel will work together to customize the 2013 Ford Mustang GT donated by Ford Motor Co., the title sponsor of the project.
Use of Federal-Mogul’s FMe-cat.com Web Catalog Continues to Rise
Federal-Mogul is reporting that its www.FMe-cat.com electronic catalog of replacement components and related technical information has become a popular reference tool for aftermarket professionals and consumers.
Federal-Mogul to Update Nearly 20 Aftermarket Product Catalogs in 2012
Nearly 20 extensively updated print catalogs covering a broad range of Federal-Mogul’s most popular aftermarket brands and product lines will be issued in 2012. Federal-Mogul says this update represents the company’s most aggressive catalog release schedule in several years and will complement its web-based catalogs.