TRICO Wiper Blades Now Available at O’Reilly Auto Parts
Trico Products has announced that the company’s line of wiper blades is now available at O’Reilly Auto Parts stores across the U.S.A.
Thousands Use Online Catalog on TRICO Website
The newly launched TRICO Products’ trade website has hosted an average of 4,000 unique visitors per month with an average of 30,000 total visits per month specifically for the “online catalog.” The online catalog allows Aftermarket visitors to search for the right wiper blades by selecting vehicle type, year, make and model. This designated portion of the site also provides trade professionals and technicians with comprehensive product descriptions, full installation videos, sales support and product ordering information.
Trico Products Announces Spring Advertising Campaign
Following the success of the comprehensive multimedia fall campaign, TRICO has announced it is further expanding its advertising activities to help drive consumer demand for TRICO wiper products.
Start of Daylight Saving Time Prompts Reminder from TRICO to ‘Change Your Clocks, Change Your Blades’
Daylight saving time begins this Sunday, March 11, and TRICO reminds drivers to “Change Your Clocks, Change Your Blades” and make wiper blade replacement an integral part of their spring cleanup and maintenance activities. Safety measures are top of mind at the start of daylight saving time, such as replacing smoke detector batteries and refreshing first aid kits. “Change Your Clocks, Change Your Blades” leverages this added focus on safety by encouraging drivers to take a simple step that can improve their visibility and make driving dramatically safer.
TRICO Unleashes Wide-Reaching Consumer Advertising Campaign to Drive Wiper Sales this Fall
Trico Products recently announced details on a comprehensive, high-impact consumer advertising campaign designed to drive demand for TRICO wiper products at participating retailers and vehicle repair shops across the U.S. this fall.
TRICO Launches New Website
Trico Products recently announced the launch of an all-new upgraded website designed to quickly guide consumers, aftermarket auto professionals and original equipment manufacturers to the information they need.
TRICO Engages Consumers in Discussions About Driving Safety by Expanding Social Media Presence
Further demonstrating the company’s position as a leading authority on visibility and safe driving, Trico Products has launched profiles across a comprehensive suite of social media platforms to better engage with everyday drivers and installers/technicians.
Innovative TRICO InSites Program Uses SmartPhone Technology to Simplify Wiper Selection and Promote Retail Sales
Trico Products recently introduced the TRICO InSites program, the company’s latest innovation to help consumers quickly and easily find the wiper information they need at the point of sale and enable retailers to drive more sales.
TRICO Exact Fit Factory Replacement Center Launched to Optimize Inventory and Improve Sales
When it comes to wiper blades, one size does not fit all anymore. While conventional blades were common five years ago, vehicles leaving the assembly line today are equipped with a variety of styles, including beam blades that are installed on about 60 percent of new vehicles, plus hybrid and rear-integral blades.
Trico Products Re-Energizes Global Aftermarket Branding to Further Strengthen Leadership Position in Sales
Trico Products recently revealed an exciting new look for its entire line of wiper products targeted for the global aftermarket. To boost sales throughout the wholesale and retail channels, TRICO has unveiled new packaging designs; a bold, contemporary logo; refreshed materials; and a renewed promise: “Seeing You Through.”