Boost Your Preventive Maintenance Sales and Repeat Business with Mighty’s ‘Love Your Car’ Consumer Promotion
Mighty Auto Parts is offering a new Spring Customer Loyalty Incentive. When your customers purchase one or more qualifying Mighty products as part of a preventive maintenance service between April 1 and June 30, 2008, they can receive a certificate by mail worth up to ….
Tech Tip: Finding the Right Level of Exhaust Noise
Exhaust noise sells mufflers and pipes. Exhaust noise can be irritating, as when an original equipment muffler or pipe rots and blows out. Or, it can be pleasing in the case of a high performance vehicle with a throaty growl when it accelerates. Either way, noise generates exhaust work and parts sales. How people react to noise depends on a number of factors. They say that introverts are less tolerant of noise than people who are ….
Kia Tech Tip: Sephia/Spectra Front Rotor and Pad Revisions
This bulletin provides information on changes to 1994-2000 model year Sephia/Spectra brake rotors and brake pads to improve customer satisfaction, particularly in severe-service usage situations. The brake rotor vent design has been revised and the brake pad surface area has been ….
Exhaust Noise: How Much is Too Much?
Exhaust noise sells mufflers and pipes. Exhaust noise can be irritating, as when an original equipment muffler or pipe rots and blows out. Or, it can be pleasing in the case of a high performance vehicle with a throaty growl when it accelerates. Either way, noise generates exhaust work and parts sales. How people react
So There is No Con-Fusion
Nestled into the marketing space between the Focus and the Taurus/Five Hundred is the Fusion. The Fusion came on the scene in 2006. The 2006 Ford Fusion shares a design platform with the Mercury Milan and the Lincoln Zephyr. In 2007, the Zephyr is replaced by the Lincoln MKZ. The Fusion comes with a choice
Mitch’s World: A Tale to Wag the Dog
I don’t know why some of our life experiences are indelibly etched in our individual or collective subconscious forever? I don’t know what causes those images to reappear when they do, or why. And when they do emerge, they are every bit as vivid and powerful as they were when they first occurred. I do
News Update
MAHLE Clevite Celebrates First NASCAR Win With New Decal At 2008 Daytona 500 When Ryan Newman took the checkered flag at the 2008 Daytona 500, it was also a milestone event for MAHLE Clevite, Inc. It marked the first time the company’s new MAHLE white decal entered Victory Lane in NASCAR competition. The company announced
Management: Can Blood and Guts Save the Aftermarket?
Too many aftermarket marketing professionals concentrate on creating "brand messages" that have warm fuzzy feelings that do not do much for creating a compelling case why technicians and consumers should buy and install their parts. If a marketing professional is concerned that using blood and guts to harvest fear is ….
Tech Tip: Kia Sportage Front Hub Seal Change
This bulletin provides information on a change to Sportage 4WD hub seals. To improve hub vacuum sealing during 4WD operation, a new inner seal along with corresponding revisions to knuckles and CV shafts has been developed. This new seal design was incorporated from Oct. 21, 2000 production.
Beck/Arnley Adds 362 New Part Numbers
Beck/Arnley announces it has added 362 new part numbers to its product line in order to provide professional technicians with the crucial parts needed to repair today’s foreign nameplate vehicles.