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Tech Feature: Power Your Profits with Performance Mods

The sport compact car market is certainly a good place to be these days. One of the advantages of doing import performance modifications and upgrades is that you don’t have to wait for cars to break to get business. The people who drive these cars spend money on performance modifications regardless of the age, mileage or condition of their vehicles.

Tech Feature: Larry Carley Offers His 10 Commandments for Selling Shocks and Struts

The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. This is a chance to make sure the vehicle is road-worthy before you put your own life at risk. Also, always make sure that there is enough gas in the tank.

Yokohama Tire to Adjust Prices

Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent; medium truck tires and light truck commercial tires up to four percent; and Off-The-Road (OTR) tires up to five percent, effective January 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date.

Power Your Profits with Performance Mods

The sport compact car market is certainly a good place to be these days. One of the advantages of doing import performance modifications and upgrades is that you don’t have to wait for cars to break to get business. The people who drive these cars spend money on performance modifications regardless of the age, mileage

Suspension & Brake Repairs: Ensure Customer Service and Safe Vehicle Operation

This month, we find ourselves in a familiar environment — under a car or in the wheel well. The good news is you’re under a Mazda car or truck that will present few surprises in terms of service procedures, while providing the additional service opportunities we’ve come to expect from undercar repairs. A vehicle can

Dispelling TPMS Myths

In the October issue, we addressed lessons learned from Toyota dealerships and how they have come to handle TPMS issues. This month, a Ford Motor Co. engineer provides helpful information on myths that surround TPMS units and service. Myths are fine if you’re teaching mythology. However, they are a pain in the bay for the

Hankook Takes the High Road (Literally) with Dynapro ATm RF10 Intro

Hankook Tire America invited media and dealers up to Big Bear Lake, a 17,000-resident ski resort community high up in the San Bernardino Mountains outside of Los Angeles. And by "high up" I mean 7,500 feet above sea level, parked along 400 miles of off-road trails that wind through a national forest. Big Bear Lake is entirely man-made, and the men who made it made out quite well financially.

Seventh Annual National Tire Safety Week to Take Place in April

The Rubber Manufacturers Association (RMA) announced that the Seventh Annual National Tire Safety Week will be held April 20-26, 2008. The annual event is an initiative of the Rubber Manufacturers Association’s "Be Tire Smart – Play Your PART" program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.

Tech Tip: A Short Drive Saves Tee Time

Mr. Ellis called first thing this morning to ask why the “low tire” lamp was on in his 2006 Mercury Mariner Hybrid. He needed to get out to the golf course for an 8 a.m. tee time. I told him that as long as the tire wasn’t flat, to come over to the shop and I would check the tire pressure. I guessed that cold weather combined with low tire pressure may be causing the lamp to illuminate. A quick check showed that the left rear tire was 5 psi below specification. After adding some air, Mr. Ellis was on his way to the country club.

NAPA BRAKE and CHASSIS Rewards Customers with Charlotte Trip

Affinia Under Vehicle Group salutes 22 lucky winners who recently took part in the NAPA BRAKE and CHASSIS "Ride with Mikey" experience in Charlotte, NC. These winners beat out 1,700 customers who turned in entries they earned January through June for purchasing NAPA BRAKE and CHASSIS products.