Western Dealers Co-Auto (WD Co-Auto), a leading supplier of goods and services to the franchised new car vehicle dealerships in Western Canada, was recently awarded an exclusive master license to distribute Mighty Auto Parts products throughout British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon. Based in Edmonton, Alberta, WD Co-Auto is a buying group for 375 dealer members who collectively operate about 790 dealerships throughout Western Canada. The company was founded in 1981.
The new Mighty partnership gives WD Co-Auto members access to additional revenue opportunities by expanding their ability to service automotive brands above and beyond their franchise brands. Member dealers can now take advantage of Mighty’s full range of preventive maintenance products, including filtration, wipers, lighting products, batteries, brakes, belts, shop supplies and chemicals.
“Our company philosophy is ‘Together we’re better’ and that certainly applies to our new partnership with Mighty Auto Parts,” said Mike Reid, president of WD Co-Auto. “In addition to helping members meet their goals of expanding their service and parts business beyond franchise brands, dealers can also enjoy a significant competitive advantage because they’re purchasing products from their own company.”
WD Co-Auto’s mission is to work closely with its members to find ways to lower operating costs, share knowledge and expertise, and buy as a group to achieve economies of scale. Key product categories currently distributed through WD Co-Auto include equipment, lubricants, fuel, paint and body supplies, fasteners, office supplies, and marketing materials. The Mighty partnership adds a high quality aftermarket parts program, giving customers more choices and helping dealer members expand beyond their primary brand to better service “all makes and all models.”
“Having a customer-focused company like WD Co-Auto as a partner brings exciting opportunities for both teams,” said Ken Voelker, president and CEO of Mighty Auto Parts. “WD Co-Auto adds a vibrant new product program that meets an array of important business needs for their dealer members. At the same time, Mighty takes yet another step in its international growth strategy of joining forces with established, local, successful business partners.”