By Bob Cooper

With gas prices so high, your customers are very conscious of how much money comes out of their pockets every time they are at the pumps.  Interestingly, most of your customers feel helpless because they believe that there is nothing they can do to alleviate this issue, other than cut back on their driving. The good news for them, and for you, is that you can help!

You’re the professional, so I am certain that you know a number of ways you can help your customers improve their fuel economy. Making sure that their tires are properly inflated, removing any unnecessary items from their trunks, closing their windows whenever possible (when driving), turning off their air conditioners, and ensuring that their air filters are clean are just a few examples!

I’d highly recommend putting together a service package that includes all of the things that will help people improve their fuel economy, and branding it as your Fuel Miser Service (or in any way that reflects the nature of the service)! There is an extraordinary need for this type of service, so why wouldn’t you help your customers by providing it?

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