CRP Automotive Launches 'Choose Rein And Cash In Big' Promotion

CRP Automotive Launches ‘Choose Rein And Cash In Big’ Promotion

CRPCRP Automotive has launched a new rewards promotion targeting professional service technicians. The promotion, called “Choose Rein and Cash In Big,” rewards technicians who collect and redeem UPC codes from the purchase of Rein Automotive replacement parts. The promotion ends Oct. 31.

The “Choose Rein and Cash In Big,” promotion includes a Rein-branded drinking stein, a $15 gift card and a raffle entry for a chance to win a barbeque grill, iPad, 32-inch flat screen TV, MP3 player or 16 GB Galaxy tablet. UPC codes are cumulative, so the technicians can add up their UPCs and have a chance at all of the prizes.

According to Trevor Potter, CRP Automotive vice president of sales, “This promotion gives our technician customers the opportunity to win in two big ways. With Rein Automotive, they’ll get world-class, OE-quality European replacement parts that are competitively priced to deliver good profit margin and a chance to cash in big with exciting prizes and gift cards!”

The promotion is being supported by a multifaceted, integrated marketing and sales campaign via trade print and online advertising, a direct mail campaign to service retailers, public relations and social media activities.

Technicians can redeem their Rein UPC codes for the following prizes:

• 10 UPC codes: drinking stein
• 20 UPC codes: $15 gift card
• 30 UPC codes: One raffle entry for a chance to win a barbeque grill, iPad, 32-inch flat screen TV, MP3 player or 16 GB Galaxy tablet

For more information and details about the promotion, go to or call your local CRP Representative at 800-526-4066.

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