In support of National Car Care Month and National Breast Cancer Awareness Month, both of which take place every October, Auto Value and Bumper to Bumper has created a unique awareness campaign. First launched in October 2010, the program was so well received in its initial year that it will be hosted again this October, the group has announced.
To show solidarity with the Be Car Care Aware industry consumer educational program, preventive vehicle maintenance was highlighted. Because the goal of all Auto Value and Bumper to Bumper locations is to ensure customers’ vehicles are safe, roadworthy and economical, the program was an ideal offering during October Car Care Month.
Auto Value/Bumper to Bumper, working with the Breast Cancer Research Foundation (BCRF), also provided breast health information to their customers at parts stores and certified service centers across the United States and Canada. These locations also served as collection points for donations to BCRF.
Kenny Payne, chairman of the Auto Value/Bumper to Bumper Sales & Marketing Committee, summed up the program, “Our stores and service centers were excited to be a part of this campaign. They were happy to do their part in raising awareness and sharing educational materials. With breast cancer affecting one out of three people, no one has been untouched by this disease. And, auto parts and service is what we do best, and it all starts with preventive maintenance. We’re proud of all our members for rallying behind both awareness campaigns.”
Each location received a program kit that included educational materials, plus a “Filter Out Cancer” collection bank or donation canister. Attention-grabbing posters highlighted the phrase “Help Find a Cure.” Paper ribbons were included to be used when a donation was made. Each location received a pad of tear sheets to share with customers. Service center forms consisted of a 24-point free inspection sheet to check customer vehicles and ensure they are safe and roadworthy. On the back of the form was breast health information, along with information about BCRF. The stores received a similar educational piece; however, regular vehicle maintenance intervals were highlighted. Countermats reinforced the details on the tear sheets.
The campaign, which continued through Dec. 18, collected more than $50,000 in donations to BCRF.