Rethinking Your Wheel Weight Assortment
Your wheel weights could be hiding indirect comeback costs related to them falling off or losing their adhesion.
Wheel Installation Requires Torque, Clamping Force Knowledge
Many variables need to be managed to ensure safe, reliable wheel service for your customers.
Selling Services…Fitment Blues: Solving Aftermarket Wheel Problems
Aftermarket wheel installation requires much more than just placing the wheel on the hub and tightening the lug nuts. It involves a great deal of knowledge and expertise that, admittedly, very few people have. Here is just one scenario that may help you avoid or diagnose a problem. Case Study A customer complains that his
Selling Services: Marketing Nitrogen to Your Customers
What’s wrong with air? Like a slumbering giant, the passenger and light truck tire industry is slow to evolve and slower to accept new products and ways of thinking. Take the current buzzword going around: nitrogen. That inert gas has the industry and, as I found out, consumers, in an uproar about who and what