Publisher’s Perspectives: Being Your Customers’ Personal Shopper
If you have young children, then you know it seems like they are always growing out of their clothes. Recently my wife and 14-year-old daughter went shopping for shorts and T-shirts in preparation for the warm summer weather. While at the stores, they decided to look for a few things for my 11-year-old son. If
Perspectives: Being Your Customers’ Personal Shopper
If you have young children, then you know it seems like they are always growing out of their clothes. Recently my wife and 14-year-old daughter went shopping for shorts and T-shirts in preparation for the warm summer weather. While at the stores, they decided to look for a few things for my 11-year-old son. If
Perspectives: Being Your Customers’ Personal Shopper
If you have young children, then you know it seems like they are always growing out of their clothes. Recently my wife and 14-year-old daughter went shopping for shorts and T-shirts in preparation for the warm summer weather. While at the stores, they decided to look for a few things for my 11-year-old son. If
Perspectives: Hispanic Technicians…A Follow-up Report
Last month’s article titled “The Growing Hispanic Population in the U.S.” generated some feedback from a number of readers who were more than willing to share their views on the current debate about protecting our southern border. But once I cut through all those opinions, it’s fair to say they are supportive of the ultimate
Publisher’s Perspectives: Hispanic Technicians…A Follow-up Report
Last month’s article titled “The Growing Hispanic Population in the U.S.” generated some feedback from a number of readers who were more than willing to share their views on the current debate about protecting our southern border. But once I cut through all those opinions, it’s fair to say they are supportive of the ultimate
Customers as Guests: Taking the Word ‘Customer’ to a Higher Level
I always remember as a child my mother telling me to keep my room clean or to put the toys away in the family room. The reason for keeping the house extra clean was to make the place look nice because we were having guests come to visit. A couple weeks ago, I was at
Perspectives
Lately, there has been a lot written about the need for new legislation to bring some sense of order to the chaos around our country’s borders. Most of the attention is focused on the states bordering Mexico with reports indicating that in 2005, 1.3 million people were caught trying to illegally cross into the United
Perspectives: The Growing Hispanic Population in the U.S
Lately, there has been a lot written about the need for new legislation to bring some sense of order to the chaos around our country’s borders. Most of the attention is focused on the states bordering Mexico with reports indicating that in 2005, 1.3 million people were caught trying to illegally cross into the United
Publisher’s Perspective: Earning the Title of ‘My Mechanic’
Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a discussion about a series of topics.
Publisher’s Perspective: Our Business is Still a ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
Perspectives: Our Business is Still A ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
Publisher’s Perspectives: Our Business is Still a ‘People’ Business
Can you imagine a business where you didn’t talk to your customers? The orders would appear on the printer or the cars would be lined up in the parking lot each morning just waiting to be serviced. To some degree, it happens in all our businesses. For you, it’s the car in the parking lot