Following the success of the comprehensive multimedia fall campaign, TRICO has announced it is further expanding its advertising activities to help drive consumer demand for TRICO wiper products.

The company said it will continue to integrate television, radio and online media to promote the brand. The brand’s award-winning television ads will appear on all four primary networks, including during such highly rated programming as Major League Baseball, “American Idol” and “Two and a Half Men.” TRICO also is increasing the availability of its full line of premium performance products at major automotive retailers and service shops across the U.S. and Canada. Many of these retailers will be featured in the advertising, directing consumers on where to find TRICO wiper products.  

“We have learned that more and more drivers are demanding high-performing, reliable wiper blades that keep them in control,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy. “Providing maximum visibility in any weather condition is our expertise, so we are sending a powerful ad message that drivers can rely on TRICO when it counts.”

Click here to view the full 30-second commercial developed for this campaign.