Champion Spokesperson Kevin Harvick Delivers Record-Setting Performance in NASCAR Truck Series Race at Martinsville

Champion Spokesperson Kevin Harvick Delivers Record-Setting Performance in NASCAR Truck Series Race at Martinsville

Kevin Harvick, spokesperson for Federal-Mogul's Champion brand of spark plugs, filters, wiper blades and chemical additives, delivered a record-setting performance in winning Saturday's Kroger 250 NASCAR Camping World Truck Series race at Martinsville (VA) Speedway.

 Kevin Harvick, spokesperson for Federal-Mogul’s Champion brand of spark plugs, filters, wiper blades and chemical additives, delivered a record-setting performance in winning Saturday’s Kroger 250 NASCAR Camping World Truck Series race at Martinsville (VA) Speedway.

Starting on the pole in the Richard Childress Racing No. 2 Tide/Kroger Chevrolet Silverado, Harvick led a series-record 248 of 250 laps in capturing his 14th Truck Series victory. The previous record was 246 laps, set in 2007 by Mike Skinner. Harvick was followed to the finish line by rookie driver and RCR teammate Ty Dillon (No. 3 Bass Pro Shops/Tracker Boats Chevrolet).

“RCR set both teams up with great equipment for the race," Harvick said. “They’re (No. 3 team) racing for a championship as a rookie entry, and I have partially made it my responsibility to teach and mentor Dillon when I can, so he has the chance to learn.”

As official spokesperson for the Champion brand, Harvick – better known as driver of the RCR No. 29 Chevrolet in the Sprint Cup Series – has helped spearhead several innovative programs designed to introduce the brand’s latest “Performance Driven” technologies to millions of racing enthusiasts and other consumers. One of the world’s most recognized and respected brands, Champion today represents an extensive offering of advanced products, including world-class Champion spark plugs; Champion oil, air and cabin-air filters; Champion wiper blades; and Champion chemical additives for automotive and small-engine applications.

“Kevin is one of the most popular and successful drivers in professional racing,” said Federal-Mogul Motorsports Director Tim Nelson. “More important, he is a nearly lifelong fan of Champion and relies on our latest spark plug designs to power the No. 29 Chevrolet Impala and No. 2 Chevrolet Silverado. His continued dominance on the track demonstrates the value of using ‘Performance Driven’ parts in your car, truck, snowmobile, boat, ATV or other engine-powered equipment.”

For additional information regarding Champion products, visit www.AlwaysaChampion.com.

You May Also Like

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased rollout of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Other Posts

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.