Exide Technologies has introduced a new line of ultra high performance AGM (Absorbed Glass Mat) batteries made with Pure Lead Technology for the automotive, marine/RV, heavy-duty trucking and equipment and first responder market segments.
Exide says the new line of products is the result of the strategic partnership between Exide Technologies and NorthStar Battery Company. This arrangement will enable Exide to provide sales, marketing and distribution expertise for NorthStar’s line of ultra-premium, high-quality, engine-starting AGM products.
The company says this new partnership is part of Exide’s overall strategy of becoming a leader in AGM technology. The relationship with NorthStar is intended to expand the company’s existing transportation battery portfolio and deliver a number of unique design features specifically targeted to high-performance vehicles operating in demanding conditions.
The NorthStar line will help support Exide’s goal to be the only battery manufacturer to offer all of the current lead-acid battery technologies from its conventional flooded battery line up to a range of AGM technologies including Flat Plate AGM, Spiral AGM and now the flat plate NorthStar Ultra High Performance made with Pure Lead Technology AGM.
"This collaboration supports Exide’s position as a leading global provider of innovative products and services across segments, customers and technologies," said Paul Hirt, president, Exide Americas. "Offering an extensive lineup of AGM product choices under one distribution network is a way to extend product coverage across a broad range of applications and consumer needs."
