Harvick Wins at Richmond, Captures Top Seed in 2012 Chase for the Sprint Cup

Harvick Wins at Richmond, Captures Top Seed in 2012 Chase for the Sprint Cup

Kevin Harvick and the Champion spark plug-powered No. 29 Budweiser Chevrolet secured the top seed in the 2012 NASCAR Chase for the Sprint Cup with a victory in Saturday night's Wonderful Pistachios 400 at Richmond (VA) International Raceway. Harvick, who has four wins and seven top-five finishes in 2011, is the spokesperson for Federal-Mogul's Champion brand.

Kevin Harvick and the Champion spark plug-powered No. 29 Budweiser Chevrolet secured the top seed in the 2012 NASCAR Chase for the Sprint Cup with a victory in Saturday night’s Wonderful Pistachios 400 at Richmond (VA) International Raceway. Harvick, who has four wins and seven top-five finishes in 2011, is the spokesperson for Federal-Mogul’s Champion brand.

Harvick, who led five times for a race-high 202 laps, beat the field out of the pits with 15 laps remaining and held off challenges by four-time Cup champion Jeff Gordon and Carl Edwards to capture his 18th career victory.  This is the fifth time in six seasons he has qualified for the season-ending Chase.

“(Crew chief) Gil Martin and his team did a great job getting Kevin back on the track first and the No. 29 car had the power it needed to pull away on the restart,” said Federal-Mogul Motorsports Director Tim Nelson. “Champion has helped power the engines for all four of Kevin’s Cup wins and all three of his Truck Series victories this year, which says a lot about the technology and proven performance of our latest generation of spark plugs.”

“Performance Driven” Champion spark plugs are available through thousands of automotive products suppliers across North America. Champion plugs have contributed to hundreds of wins covering virtually every form of racing, including NASCAR, NHRA, Formula One, motorcycle, go-kart and snocross. In fact, Harvick, who won seven national and two Grand National go-kart championships, has long relied on Champion to ensure race-winning power and reliability.

“Champion is the best plug when you’re trying to eliminate performance variables that could cost you a race,” Harvick said. “Federal-Mogul’s ignition engineers have taken the brand’s technologies to an entirely new level in racing plugs as well as the plugs used in almost any other engine.”

For more information concerning Champion products and programs, visit www.federalmogul.com, contact your Champion or Federal-Mogul supplier, or write to Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

You May Also Like

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased rollout of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Other Posts

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.