Federal-Mogul Corporation will enhance the power of its market-leading MOOG brand of chassis parts with one of the largest professional technician incentive promotions in its history.
The “Totally MOOG” program will provide thousands of cash and merchandise incentives – available through “Play & Win” game cards – to professional technicians who specify and install MOOG products. The comprehensive program also includes the introduction of new MOOG problem-solver products for late model vehicles, new brand support materials and enhanced technical training. The promotion runs from June 15 to August 15 as part of Federal-Mogul’s innovative “Smart Choice” trade and consumer campaign.
“Our MOOG brand is known by technicians everywhere for problem-solving solutions,” said Jay Burkhart, senior vice president, Global Aftermarket, Federal-Mogul. “This new MOOG promotion rewards installers for their continued loyalty and commitment to specify premium-branded MOOG parts.”
For more information regarding the “Totally MOOG” technician program, visit www.totallymoog.com. For information about the Federal-Mogul Smart Choice campaign, please visit www.fmsmartchoice.com.
