Henkel of America, Inc., an affiliate of the Henkel Group, a Fortune Global 500 company, will amplify its sponsorship efforts in 2006 through partnership with Roush Racing driver Carl Edwards in the NASCAR Busch Series. Additionally, Henkel has been established as an Official Partner of Roush Racing and the No. 60 Ford Fusion driven by Edwards.
Henkel will be the primary sponsor at 14 NASCAR Busch Series races and will be a major associate sponsor for the remaining 21 races in 2006. Dial, Renuzit, Dep Sport, Combat, Loctite, Duck and Polyseamseal are among the Henkel brands to participate in the 2006 sponsorship of the No. 60 car.
Edwards concluded a successful 2005 Busch Series season, placing third in the points with five wins and 21 top-10 finishes. His 2005 Nextel Cup season also brought him a third-place finish in the point standings. With a prosperous year behind him, Edwards looks forward to a promising 2006 season.
"We’re geared up for the 2006 NASCAR season and are pleased with the platform Henkel will have in the NASCAR Busch Series," said John Knudson, president of Henkel of America, Inc. "Consumers will have an exciting opportunity to connect with our broad variety of leading brands through our partnership with Carl Edwards and Roush Racing."
In its third year of relationship with Just Marketing International, Henkel’s agency of record, Henkel products have received a propelling level of visibility. This coming season, Henkel will join forces with Roush Racing in assembly and maintenance applications for Edwards’ car, providing the team with Loctite adhesive products.
"With a reputable international brand like Henkel, it’s an honor to see its marketing programs expanding in NASCAR," said CEO and president of Just Marketing International, Zak Brown. "Henkel has considerably grown in North America in recent years and I believe a large part of that growth can be attributed to its involvement in NASCAR sponsorship."
For additional information, visit www.henkel.us.