To drive and support the growth of its North American business, Akebono Brake Corporation has launched a new website to help customers more easily find information about its products and where to purchase them.

The newly designed Akebonobrakes.com offers an enhanced user experience with improved navigation to specific product pages for each of its aftermarket brands – Akebono Pro-ACT, Akebono EURO and Akebono Performance ultra-premium ceramic disc brake pads – along with information about its company history and original equipment business.

“As we celebrate our group’s 85th year of providing best-in-class braking solutions, we are pleased to offer this new, user-friendly, online experience to our customers,” said Ted Saito, president and chief executive officer, Akebono. “We will continue to embrace digital communication technologies that help us provide exceptional customer service and satisfaction.”

Specifically, the new website connects to the company’s social media pages and is mobile-friendly, allowing users to browse the site with ease from any device.

The site features a searchable literature library and an online parts catalog, so users can easily find which Akebono brake pads they need for their specific vehicle. In addition, the site features a dealer locator which automatically detects the users location to find auto parts distributors in their area that carry Akebono’s ultra-premium line-up of replacement ceramic disc brake pads.

“We will continue to make improvements to our website into the future to ensure quality communication with our customers,” added Saito. “Our digital platforms are key to making that happen.”