Connect with us

News

ZF Aftermarket’s Campaign Expands Community

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part.

Advertisement

ZF Aftermarket’s #ItsAboutThePart campaign has drawn the attention of a diverse audience in the weeks since it first went live. Since launching, the campaign’s roots have revolved around what the meaning of the part is, as well as those who have submitted pictures. The part, being the physical part focused on quality, also includes the involvement of all those who handle the part along the way, according to ZF.

Advertisement
Click Here to Read More
Advertisement

What came as unexpected, however, is how the campaign developed into what it is today.

The Development Of “The Part”

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part. This has led the company to extend the campaign and the meaning of the “part,” which has grown to show the personal relationship and loyalty ZF Aftermarket has with its large community.

With the Automotive Aftermarket Parts Expo (AAPEX) seven weeks away, ZF Aftermarket is eagerly accepting submissions to complete the “Mosaic” wall to be displayed at the show. There are still YETI tumblers and coolers to be won, so entries can continue to be submitted through Instagram or here.

To learn more about the #ItsAboutThePart campaign, click here

Advertisement
Click to comment

DRIVE Announces Key Partnership With EasyPay Finance

Raybestos Receives 2020 ACPN Content Excellence Award

The Network Partners With Repair Shop Coach

Introducing The 2020 Class Of Women At The Wheel

Advertisement

POPULAR POSTS

Diagnosing Wheel Speed Sensors: WSS, ABS Systems

Catalytic Converter Diagnosis

Wheel Speed Sensors Replacement: WSS, Chevy, GM

Toyota/Lexus Timing Belt Service On 3.3L V6 Engines

Connect