Yokohama's ADVAN Neova Named Exclusive Tire Brand for BMW and MINI Performance Tuner Dinan

Yokohama’s ADVAN Neova Named Exclusive Tire Brand for BMW and MINI Performance Tuner Dinan

High-end tuner Dinan has chosen Yokohama's ultra-high-performance ADVAN Neova tires as the exclusive fitment for its highly modified BMWs and MINIs.

High-end tuner Dinan has chosen Yokohama’s ultra-high-performance ADVAN Neova tires as the exclusive fitment for its highly modified BMWs and MINIs.

"This is a perfect partnership because Dinan is highly respected among BMW enthusiasts, offering the performance and quality BMW drivers demand," said Jim MacMaster, Yokohama executive vice president, business division, "and our new ADVAN line, with its high-performance handling and phenomenal grip, is the ideal complement to Dinan’s legendary suspension enhancements."

After numerous street and track sessions in Dinan’s 640-hp supercharged M5, equipped with the Neovas, Dinan CEO Steve Dinan said, "By far, Yokohama’s ADVAN Neova is the best street tire I’ve ever tested. Great road manners with the kind of grip you typically only see with a showroom stock-racing compound tire. I’m very impressed."

Dinan, which featured ADVAN Neova tires on its lineup of cars at the Jan. 6-15 LA Auto Show, will now offer Yokohama ADVAN tires exclusively, making them available through its expanding network of more than 130 Dinan authorized BMW/MINI Performance Centers nationwide. Dinan and Yokohama plan to work together on a number of upcoming enthusiast events, ride and drive programs, advertising campaigns and other promotional opportunities.

For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of authorized Dinan BMW and MINI Performance Centers that includes select BMW dealerships and independent BMW service/high-performance facilities. For more information, visit www.dinancars.com or call (408) 779-8584.

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