WIX Hummer H2 Program Brings WIX Filters Message to the Masses

WIX Hummer H2 Program Brings WIX Filters Message to the Masses

Following its debut in 2005, the WIX Hummer H2 program - WIX Filters' mobile marketing unit - will be available to customers throughout 2006 to generate awareness and attention at their facilities and special events.

Following its debut in 2005, the WIX Hummer H2 program – WIX Filters’ mobile marketing unit – will be available to customers throughout 2006 to generate awareness and attention at their facilities and special events.

A custom Hummer H2 that increases the visibility of WIX Filters through an educational and entertaining experience, the WIX Hummer H2 drives sales by providing an opportunity for customers to learn about the technical superiority of WIX Filters. In addition to the educational component, customers are entertained by the powerful sound system and appealing graphics of the WIX Hummer H2 experience, and have opportunities to receive WIX apparel, WIX Racing memorabilia, discount coupons for WIX products and other giveaways designed to increase customer traffic.

From January through December, the WIX Hummer H2 will appear at more than 100 events throughout the U.S., providing valuable visibility for the WIX brand and opportunities to support sales for WIX customers. Customers can contact their WIX district manager to schedule an event.

Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.

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