WIX Filters, a member of the Affinia Group family of brands, will sponsor two-time NHRA Funny Car Champion Tony Pedregon at four races in the Mello Yello Drag Racing Series in 2013.
WIX will serve as the primary sponsor for Pedregon’s 300 mph Toyota Camry at races in Charlotte (April 21), Chicago (June 30), Seattle (Aug. 4) and Pomona, Calif. (Nov. 10).
“WIX Filters has a great reputation for meeting the demands of the high-powered sport of drag racing,” Pedregon said. “Our team depends on the high performance and technical superiority of WIX products and we are honored that WIX will be a primary sponsor this season.”
The Mello Yello Drag Racing Series launched its 2013 season in February with races in Pomona and Phoenix, and March 14-17 in Gainesville, Fla. The series returns to action April 5-7 in Las Vegas before the first WIX primary race at zMAX Dragway April 19-21 in Charlotte.
“WIX is looking forward to another action-packed season of NHRA racing with Team Pedregon,” said Mike Harvey, brand manager for WIX Filters. “The Mello Yello Drag Racing Series is one of the most popular forms of racing and serving as the primary at four races known for its enthusiastic crowds offers us a great platform to highlight the WIX brand.”
