WIX Filters Continues Partnership With SH Rallycross

WIX Filters Continues Partnership With SH Rallycross

The SH Rallycross Ford Fiesta ST sponsored by WIX Filters. Photo credit: Matt Magnino
The SH Rallycross Ford Fiesta ST sponsored by WIX Filters. Photo credit: Matt Magnino

SH Rallycross announced recently that WIX Filters will be the primary sponsor on the No. 07 SH Racing Ford Fiesta, driven by Nelson Piquet Jr., for three races during the 2015 Red Bull Global Rallycross season. In addition, WIX will serve as a major associate sponsor with SH Rallycross for the 12-race 2015 Red Bull Global Rallycross season as well as the 2015 X Games. This is the second consecutive season WIX has partnered with SH Rallycross.

“We are very excited to have WIX Filters back with SH Rallycross in 2015,” said Dennis Reinbold, partner in the SH Rallycross program. “WIX is a tremendously valued contributor to our motorsports activities and critical to the performance of our race cars. With four podium finishes, seven heat wins and an X Games medal in 2014, we’re looking to continue our success together and build upon what we have achieved both on and off the track.”

Piquet’s Ford Fiesta will sport a special WIX Filters livery in the Ft. Lauderdale season opener on May 31, as well as in Detroit on July 25 and the Port of Los Angeles race on Sept. 12.

“We’re thrilled to be partnering with SH Rallycross and Nelson again this season,” said Jennifer Gibson, brand manager for WIX Filters. “Nelson has a great personality and a loyal following of global fans, so it’s a strong partnership for the WIX brand. Coming off such a great 2014, we’re excited to see what he and this team accomplish this year.”

WIX’s racing products include oil, air and fuel filters that have been track tested and proven in all levels of stock car, dirt track, off-road and drag racing. WIX uses motorsports as a testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown of engine oil.

“WIX Filters has been a leader in its category for 75 years and SH Rallycross is thrilled to continue this relationship in 2015,” said James “Sulli” Sullivan, principal SH Rallycross. “We are very pleased to have WIX as the primary sponsor on our race car when the season opens May 31 in Ft. Lauderdale.”

Piquet became an X Games Medalist after capturing the bronze in the 2014 X Games Austin, and had podium finishes in the Washington, D.C., Charlotte, and New York events while scoring seven heat wins. “It’s great to have WIX Filters back with SH Rallycross for the 2015 season,” said Piquet, who placed fourth in the 2014 Red Bull Global Rallycross SuperCars point standings. “We had a solid season last year and we hope to improve those performances with wins in 2015.”

Red Bull Global Rallycross events are contested on tracks between a half-mile and a mile in length, featuring a mixture of dirt, tarmac and other obstacles. Events include qualifying, heat races, a last-chance qualifier and the final, where the winner is determined. Global Rallycross vehicles are able to produce 600 horsepower, accelerate from 0 to 60 miles per hour in 1.9 seconds, withstand 70-foot jumps and do not include traction control.

SH Rallycross previously announced that the No. 07 car will have primary sponsorship from HYDROXYCUT at seven of 12 Red Bull GRC races this year, as well as the 2015 Austin X GAMES. The team expects to make additional major primary and associate sponsorship announcements in the coming weeks.

 

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