Wisconsin Shop Celebrates 100 Years of Auto Service

Wisconsin Shop Celebrates 100 Years of Auto Service

On June 2, 1907, John B. Wittlin opened a blacksmith shop and auto repair job business on Appleton Avenue in Menomonee Falls, WI. Three years later, Wittlin's Motor Company is born as the original shop expands beyond repairs and begins selling Ford cars. Last month, Wittlin's Service celebrated 100 years of business.

On June 2, 1907, John B. Wittlin (shown here) opened a blacksmith shop and auto repair job business on Appleton Avenue in Menomonee Falls, WI. Three years later, Wittlin’s Motor Company is born as the original shop expands beyond repairs and begins selling Ford cars. With this expansion comes the addition of a second location in Cedarburg, WI.

In 1921, the business offered a filling station and rented out cabins for travelers on Highway 175. By 1947, Wittlin’s Service becomes a second-generation business when Ed Wittlin purchases the business from his father, John B.

Ed also expands the business by having a taxi service for transportation between Menomonee Falls and Milwaukee. Third-generation owner, John M., purchases the business from his father, Ed, in 1986. Four years later, the business expands from a two-bay shop to a four-bay shop, adding additional gas pumps and a full convenience store.

In 2002, Wittlin’s Automotive Service joins ACDelco’s Total Service Support (TSS) program. Last month, Wittlin’s Service celebrated 100 years of business, and Ed Wittlin, 85 years old, still opens the business weekdays at 5:30 a.m.

Photo courtesy of the Wittlin Family.

Information Source: ACDelco.

You May Also Like

MEYLE Expands Electronics, Sensor Product Portfolio

The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers.

Hamburg-based manufacturer MEYLE announced it is expanding its portfolio of electronic and sensor spare parts by more than 300 references "to meet the demand from independent repair shops for high-quality and precisely fitting parts." The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers in the pipeline, as well as the expansion of its product range specifically for electric vehicles, the company said.

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

Other Posts
GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.