Wills Receives ASA Alpha Award

Wills Receives ASA Alpha Award

Bob Wills, owner of Wills Auto Service in Battle Creek, MI, received the Alpha Award from the Automotive Service Association (ASA) Mechanical Division. The Alpha Award recognizes an ASA Mechanical Division member for his or her generous and far-reaching contributions to the automotive service industry.

Bob Wills, owner of Wills Auto Service in Battle Creek, MI, received the Alpha Award from the Automotive Service Association (ASA) Mechanical Division May 5 at ASA’s Celebration of Excellence in Nashville, TN. The Alpha Award recognizes an ASA Mechanical Division member for his or her generous and far-reaching contributions to the automotive service industry.

Wills has served on the ASA Mechanical Division Operations Committee since 2004 and is beginning his third year as the Mechanical Division representative to the ASA Government Affairs Committee. He has also held numerous positions at both the local and state levels of ASA. Wills has spent 40 years in the industry and has owned his business for 33 years. He has been a member of ASA since 1985.

The Alpha Award was presented to Wills by Earl Dohner, AAM, ASA Mechanical Division director.

Describing Wills as “an example to be followed,” Bill Haas, who emceed the event, said: “His willingness to give countless hours of personal time and travel, sharing business and technical expertise, has been extremely valuable to both the state and national association.”

Wills has twice been recognized by the Michigan State Board of Directors as the recipient of the Al Valle Award for exemplary volunteer service – the highest award presented to a member of ASA-Michigan.

ASA’s Celebration of Excellence event was held as part of the association’s annual convention at the Gaylord Opryland Resort and Convention Center. The annual awards ceremony honors the achievements of ASA members and other industry leaders. The program also included a graduation ceremony recognizing those who have earned the Automotive Management Institute’s Accredited Automotive Manager designation.

The Automotive Service Association is the largest not-for-profit trade association of its kind serving an international membership base that includes numerous affiliate, state and chapter groups from all segments of the automotive service industry. ASA’s headquarters is in Bedford, TX.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.asashop.org, or visit ASA’s legislative website at www.TakingTheHill.com.

You May Also Like

Autoshop Solutions Partners with BlueRecruit

The two are working together to help bring exceptional technicians, mechanics, and service writers to Autoshop customers’ garages.

Autoshop Solutions has partnered with BlueRecruit, to help their customers find the right talent for their shops.

“We could not be more excited to partner with Autoshop Solutions. Daily, we hear from garage owners of the difficulty they are experiencing finding and connecting with talent. That is why this partnership allows us to better serve the thousands of garages that know and trust our friends at Autoshop Solutions. We could not find a better industry partner to work with,” said Rich Camacho, CEO of BlueRecruit. “Our mission at BlueRecruit is to provide America’s workers a revolutionary path to success, and this partnership is a perfect step on the way to achieving that goal.”

Honda, Ascend Elements partner on EV battery materials

Ascend Elements has recycled used lithium-ion batteries for American Honda Motor Co. since 2021.

Bosch Releases 52 Aftermarket Parts in Q1

The new Bosch products includes three braking parts, 16 fuel and water pumps, two ignition coils, 30 sensors and one fuel injector.

BCA Bearings Announces 2023 Summer Cruisin’ Promotion

The Summer Cruisin’ promotion runs from April 1 through June 15, 2023.

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Other Posts

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.