WELD, manufacturers of WELD wheels, has launched a new website to better connect with customers and dealers. This new site will focus on creating a tailored user experience for the race, street and off-road enthusiast. The new site provides recurring updates to spur frequent visits from fans of WELD products, while being visually appealing and designed for easy viewing on any screen.
There are many new features that have been added to the WELD website, such as a make and model search for the company’s REKON Off Road by WELD and Street & Strip products and wheel size filtering options to help select the correct WELD wheels. These enhancements were designed specifically to make the site easier to use and streamline the buying experience, the company stated.
“WELD recently reorganized our brands, so it was a strategic time to update the website to best demonstrate the individual strengths of each brand,” said Chris Bovis, vice president of marketing, WELD. “More than a design refresh, we wanted to improve the site’s functionality so we rebuilt the site infrastructure to be more scalable to allow for future growth and increased customer interaction.”
The new site also features an online resource center for both media and WELD dealers. The latest marketing assets, media kits and product information are available online for WELD’s business partners. Dealers will be able to enter orders on the site, streamlining the sales process as well.
The new WELD website has designated special sub-sites for each brand of WELD wheels. WELD Racing, REKON Off Road by WELD, WELD Street & Strip and CCW areas of the website will provide pertinent brand-specific information using design elements and language that will resonate with those customers. There will also be a dealer and media login section to allow for closer cooperation between WELD and their dealers and media partners.
Weldwheels.com also will feature more community-driven elements to help WELD connect with its customers in new ways. A frequently updated newsfeed and social media feeds will keep people up-to-date on exciting developments within WELD and provide an area to display new products. WELD will host games and contests on the site, such as a Ride Of The Month (ROTM), where customers can win prizes and show off their ride on the WELD Wheels homepage.
