Visteon Designs New Packaging for Replacement Automotive Radiator Line

Visteon Designs New Packaging for Replacement Automotive Radiator Line

Visteon recently introduced a new premium, retail-style packaging featuring the Visteon and NASCAR Performance logos for its full line of replacement automotive radiators.

Visteon recently introduced a new premium, retail-style packaging featuring the Visteon and NASCAR Performance logos for its full line of replacement automotive radiators. Visteon Radiators – featuring core technologies used by nearly every NASCAR racing team – are available for virtually any domestic or import vehicle manufactured since 1970.

The company said its new radiator packaging was developed in response to requests by distributors, retailers and service shops that prefer original equipment-quality underhood components. The Visteon brand has become an increasingly important competitive differentiator in the automotive parts and service market, according to Greg Gyllstrom, vice president, North American Aftermarket, for Visteon.

"Branded packaging isn’t the norm in the heat transfer category, but our customers have recognized that the Visteon and NASCAR Performance marks are important symbols of quality in the minds of professional technicians, automotive do-it-yourselfers and other consumers," Gyllstrom said. "We’re very pleased that customers view our OE heritage and deep involvement in NASCAR as competitive advantages for their businesses."

Every Visteon Radiator for the aftermarket is engineered to deliver OE performance and appearance as well as a "drop-in" fit that minimizes installation time. The company leverages its extensive OE testing capabilities to subject aftermarket heat transfer products to unusually rigorous performance evaluations covering heat rejection, pressure/cycle vibration and other important characteristics.

Visteon also offers a broad line of performance radiators that bring professional-grade, ultra-high-efficiency cooling to a wide range of muscle car and sport compact models.

More information about Visteon can be found at: www.evisteon.com.

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