Visteon Designs New Packaging for Replacement Automotive Radiator Line

Visteon Designs New Packaging for Replacement Automotive Radiator Line

Visteon recently introduced a new premium, retail-style packaging featuring the Visteon and NASCAR Performance logos for its full line of replacement automotive radiators.

Visteon recently introduced a new premium, retail-style packaging featuring the Visteon and NASCAR Performance logos for its full line of replacement automotive radiators. Visteon Radiators – featuring core technologies used by nearly every NASCAR racing team – are available for virtually any domestic or import vehicle manufactured since 1970.

The company said its new radiator packaging was developed in response to requests by distributors, retailers and service shops that prefer original equipment-quality underhood components. The Visteon brand has become an increasingly important competitive differentiator in the automotive parts and service market, according to Greg Gyllstrom, vice president, North American Aftermarket, for Visteon.

"Branded packaging isn’t the norm in the heat transfer category, but our customers have recognized that the Visteon and NASCAR Performance marks are important symbols of quality in the minds of professional technicians, automotive do-it-yourselfers and other consumers," Gyllstrom said. "We’re very pleased that customers view our OE heritage and deep involvement in NASCAR as competitive advantages for their businesses."

Every Visteon Radiator for the aftermarket is engineered to deliver OE performance and appearance as well as a "drop-in" fit that minimizes installation time. The company leverages its extensive OE testing capabilities to subject aftermarket heat transfer products to unusually rigorous performance evaluations covering heat rejection, pressure/cycle vibration and other important characteristics.

Visteon also offers a broad line of performance radiators that bring professional-grade, ultra-high-efficiency cooling to a wide range of muscle car and sport compact models.

More information about Visteon can be found at: www.evisteon.com.

You May Also Like

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.

Standard Motor Products, Inc. (SMP) announced it is expanding its Emission Control program, which includes evaporative emission control (EVAP), exhaust gas recirculation (EGR) and positive crankcase ventilation emission control systems.

Standard’s EVAP program features over 1,300 part numbers and includes Vapor Canister Purge Pumps, Vapor Canister Vent Hoses, Vapor Canister Purge Valve Hoses, Canister Vent Solenoids, Fuel Vapor Canisters, Canister Vent Valves, Canister Purge Valves, Fuel Vapor Leak Detection Pumps, Canister Purge Solenoids and more. Recently released Standard EVAP components include Vapor Canister Purge Pumps for more than 2 million General Motors SUVs, like the 2023-21 Chevrolet Trailblazer. Fuel Vapor Canisters have been added recently for the 2022-20 Ford Transit, 2023-19 Nissan Altima and more. Canister Purge Solenoids are new for Dodge and Jeep vehicles through 2024.

CAWA Accepting Applications for MPA Scholarship Awards

The deadline for submitting applications for the MPA Selwyn Joffe Awards is May 31.

Repairify Announces Executive Leadership Changes

The company has named Craig Edmonds as president of asTech among other executive appointments.

KYB Launches New Digital Catalog App

The updated app provides much more accurate part number recommendations, according to KYB.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

Other Posts

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

RNR Tire Express Rides Franchise Momentum Into 2024 

The company said it had a year of growth, with the opening of 15 new franchise locations.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.