Viewpoint: Service Opportunities Point To Bright Future

Viewpoint: Service Opportunities Point To Bright Future

I recently reviewed an article from a writer that called replacement TPMS sensors a "$150 mechanical monstrosity." I'm as cheap as the next guy, but a $150 problem for a consumer is a $150 opportunity for a shop. Furthermore, if you have checked replacement sensor prices, it's not $150 for most popular applications. It really got my blood boiling. Even if a sensor costs $150, it could prevent a slow leak from turning into a new tire and even save a life!
I recently reviewed an article from a writer that called replacement TPMS sensors a “$150 mechanical monstrosity.” I’m as cheap as the next guy, but a $150 problem for a consumer is a $150 opportunity for a shop. Furthermore, if you have checked replacement sensor prices, it’s not $150 for most popular applications. 
 
It really got my blood boiling. Even if a sensor costs $150, it could prevent a slow leak from turning into a new tire and even save a life! $150 is 0.5% of a $30,000 price tag for the average new car. Even at that price, the TPMS sensor is a bargain. Also, if the vehicle is worth $3,000, the cost of one, or even four sensors, is insignificant when compared to the benefits.  
 
This writer also had a persecution complex and thought the NHTSA TPMS mandate was another example of the government going too far and making life more complex for the motorist.  In my opinion, TPMS is one of the greatest leaps forward in safety since NHTSA mandated airbags in the early 1990s. It’s one of those rare mandates that has not only made our roads safer, but has also lessened our dependence on foreign oil. 
Opportunity
TPMS is one of the greatest sales opportunities for shops since diagnostic fees for computerized vehicles. Even if your shop doesn’t sell tires, you can still make money on sensor relearns and sensor replacement. 
 
Some shops have stopped free mounting, balancing or rotations for consumers due to the cost of sensor service kits and the time needed for relearn procedures. Also, after seven to 10 years, the batteries in the sensor die and have to be replaced. This is a sales opportunity that didn’t exist 15 years ago.
The Future Is Bright 
There are other new sales opportunities. Consider the alignment. For most vehicles you can charge the customer for calibrating the steering angle sensor after the toe is adjusted. When flushing the brake system, not all of the fluid is flushed unless you use a scan tool to actuate the ABS module. These are required services to complete some repairs that were not there a decade ago. 
 
The future is getting even brighter when you consider there are late-model vehicles on the roads that require a scan tool to replace the vehicle’s battery. If the car does’t know a new battery is installed, it will overcharge the new battery, causing premature failure. I would like to see a big box store try to explain this to a customer.
The future is bright, you just have to charge for it.

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts
Pricing Alignments

Why ordering off the menu can hurt your shop and customers.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.